Wednesday, July 2, 2008

Truly Indian!

The new ad from Maruti Suzuki has served its purpose . In addition to catching once attention with that nice music it also passes the message that they are still the undisputed leaders of the Indian Automobile industry with over 50% market share.They are also conveying the massage that Maruti Suzuki is present in the lives of Indians from different walks of life. By showing vehicles from their stables which belong to different segments, MS has effectively conveyed that they have changed with people of India and provided them with what they wanted at different points in time.This MS corporate ad is a product of Capital Advertising who have been associated with MS for the past decade.This ad also celebrates the 25th year of MS in the Indian market. The nice tune will now be serving the purpose of reminding people of MS whenever they listen to it same as in the case of Airtel and Reliance Communications. Maruti is really changing with times, no wonder they were ranked by US-based Reputation Institute as the 4th most reputed automobile company in the world only behind Toyota, Honda and China FAW Group. indeed a very touching ad!

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